"DIGITAL AD SPENDING Digital ad spending in South Africa by 36% over the last 12 months to ZAR 3.4 Billion with mobile driving this growth, posting a 60% year-on-year increase in ONLINE AD SPENDING, and a 22% increase in SEARCH SPENDING". (According to IAB/PWC Report, 2017)
The Win-Win Model
Advertising Geberated Income for Free TV (AGI)
Infinivy believes in embracing the Free Advertising Generated Income business model for its maximum monetization and scalability capacity, while offering Freemium TV, an unnumbered quality of free diverse linear and non-linear channels to the users. Combined with its aggressive Revenue Sharing plan with its telcos partners, this model guarantees a Win-Win formula all parties.
WIIFM - What's In It For Me?
For The Telco
No CAPEX investment – allows you to strictly focus on marketing
New revenue stream - generate recurring daily ad revenue
Customer stickiness - increase customer satisfaction
For the Customer
No high cable-TV or satellite subscription fees
A wide variety of content: live streaming and thematic channels (linear and non-linear)
Freedom to watch anywhere, anytime and on any device (PC or Smartphone)